IMS advertiser solutions span the entire media management process. IMS links client internal systems with outside vendors and services providing coordination between advertisers and their agencies.  IMS systems connect advertising budgets, agency media plans, and purchase authorizations with actual results from agency housekeeping systems using custom integrated Web-based systems. In the world of global brands, large media expenditures and multiple media agencies, there's only one resource for end to end media solutions: IMS. 

IMS introduced the first media flowcharting software; the first web-based reach and frequency tool; and a web-based system to evaluate and consolidate media plan details anywhere in the world, Advertiser Rollup.  IMS continues to push the envelope; our Advanced Analytics Group (AAG) is taking IMS service from software and systems to custom consultation.  AAG solutions can include custom applications, new product development, advertising impact modeling as well as a range of consultative services.