IMS is an expert in producing easy-to-use, yet sophisticated, media planning and analysis software for both industry and proprietary research. IMS has clients in 70 countries, served by 24 offices and affiliates worldwide.
With more than 1,500 clients — including advertising agencies, advertisers, publishers, broadcasters, other media owners and researchers — IMS systems and software form an integral part media and marketing decisions around the world every day.
Media professionals trust IMS for innovative technologies, an unparalleled global perspective, and valuable insights.
What we do...
IMS offers media professionals a single source for the wide-ranging data and systems needed to support their media and marketing decisions.
Our products and services cover the complete media cycle — audience profiling, reach and frequency schedule performance and management, campaign analysis, presentations, brand management and flowcharting systems.
Most importantly IMS unlocks the power of these databases and systems with integrated solutions that turn data into information and information into the knowledge advertisers, media owners and ad agencies need to achieve their business objectives.
Taking the raw data from research companies, our software enables a range of analyses — from simple crosstabulations of data to more complex multivariate analyses such as correspondence, CHAID and cluster analysis. We have a wide range of schedule planning tools - covering TV, Print, Radio, Outdoor, Internet and Ambient media, and a groundbreaking multimedia reach and frequency system, CampaignRF. We also produce a range of innovative media planning flowchart software for end clients and agencies.
Our Advanced Analytics Group is taking IMS services from software and systems to solution-based offerings with custom application and new product development, consultative services and advertising impact modelling.
IMS software is fast to operate and easy to learn. Making the maximum use of colour and graphics, IMS reports can also be exported to Excel at the click of a button.
We have a strong, experienced client service team dedicated to supporting your technical and research questions.
IMS software allows you to get the most out of your research — with IMS, smarter analysis has never been easier
A global view...
IMS loads over 600 syndicated and proprietary databases each year. IMS has always taken a global view, with 24 offices or affiliates around the world servicing more than 1,500 clients. And now, in an increasingly global media marketplace, IMS’ unmatched international experience and capabilities are a unique resource for international brands, media companies and advertising agencies.
Our web based global planning solutions make it easy to evaluate and consolidate and media activity anywhere. IMS global solutions mean enhanced consistency, accuracy, efficiency and control.
With offices and affiliates around the world, IMS meets the information analysis and media planning needs of our clients across five continents. The main IMS global contact points are:
· USA – New York, Chicago, Los Angeles, Salt Lake City
· Canada - Toronto and Montréal
· UK & Europe – London, Netherlands, Norway, Turkey
· Asia – Hong Kong, Beijing and Shanghai
· Africa – Johannesburg and Cape Town
